LinkedIn Campaign Audits

Most LinkedIn budgets are flying blind. We find the clear line through.

A scored, benchmarked audit of your LinkedIn campaigns. Built by a former LinkedIn Marketing Solutions strategist, delivered with a detailed findings report and a 30-day action plan.

Health Score 74 / 100
OBJ
TGT
BID
CRT
TRK
FRM
BDG
RPT
Bid strategy — Max Delivery on cold audiences
Audience targeting — no exclusions configured
Lead gen forms — well structured
The Problem

Most B2B teams are paying a "complexity tax" on LinkedIn.

Campaign Manager has hundreds of settings and almost no built-in guidance. Small misconfigurations compound into large, invisible waste.

0%

of the time, manual bidding beats LinkedIn's default "Max Delivery" setting on cost. That's the setting nearly every new campaign launches with.

0%

is how far over your daily budget Max Delivery campaigns can run in a single month if left unchecked.

0%

typical reduction in cost-per-lead when company-size exclusions are added to targeting for most B2B products.

Sources: B2Linked LinkedIn Ads Show; Stackmatix LinkedIn Ads Bidding Strategy Guide, 2026; 42 Agency B2B LinkedIn Benchmarks, 2026.

Industry Benchmarks

Here is what LinkedIn Ads should actually cost. How does your account compare?

These are real 2026 B2B benchmarks. If your numbers are running higher, you are likely leaving money on the table. An audit tells you exactly why.

Cost Per Lead
$75–$200

Average B2B CPL for Lead Gen Forms across most industries. SaaS and enterprise tech sit at the higher end.

Common finding
Most accounts we review are running $40–60 above their industry average. An audit shows you exactly why.
Click-Through Rate
0.44–0.65%

Industry average CTR for Sponsored Content. Top-performing accounts regularly hit 0.8–1.2% with the right creative mix.

Common finding
Accounts running a single ad format rarely break 0.5%. Creative rotation and format diversification move the needle fast.
Form Completion Rate
6–12%

Lead Gen Forms convert at 3–5x the rate of external landing pages. Most accounts are not using them where they should be.

Quick win
Switching from a landing page to a Lead Gen Form has reduced CPL by 35% in documented case studies.
CPL by Industry (2026)
Software & SaaS
$80–125
Financial Services
$150–300
Healthcare
$100–200
Manufacturing
$75–100
Education
$60–100
CPC by Ad Format (2026)
Thought Leader Ads $2.29 avg
Document Ads $3–5 avg
Sponsored Content $5–12 avg
C-Suite Targeting $15+ avg

Thought Leader Ads are 77% cheaper per click than single image ads. Most accounts are not running them.

If your CPL is above your industry average, an audit pays for itself on the first fix.

A $1,497 audit that drops your CPL by $20 saves you money before the end of the first month at $5K/mo in spend.

See what you are paying for →

Sources: Stackmatix 2026 LinkedIn Ads Benchmarks; Dreamdata B2B Attribution Report 2026; ZenABM LinkedIn Benchmark Report 2026; Tamarind B2B House $1M spend study 2025.

What's Included

Every audit covers the same ground a $10K agency engagement would.

Eight categories, scored Red / Yellow / Green, with specific findings and fixes. Not generic advice.

01 — REPORT

Scored Audit Report

Full health score across 8 categories: objective, targeting, bidding, creative, tracking, forms, budget, and reporting.

02 — ROADMAP

30-Day Action Plan

A week-by-week roadmap that turns findings into a sequence your team can actually execute.

03 — BENCHMARKS

Benchmark Comparison

See your CTR, CPL, and conversion rate against LinkedIn B2B benchmarks for your industry.

04 — TARGETING

Targeting Teardown

A full review of audience construction, layering, exclusions, and account-based list usage.

05 — READOUT

Strategy Readout Call

A 45-minute walkthrough of the report with your team. Questions welcome, no slides to sit through alone.

06 — INCLUDED IN EVERY TIER

Every deliverable, every audit.

No à la carte add-ons — the full report, roadmap, and benchmarks come standard, starting at $2,500.

See pricing →
How It Works

Four steps, five business days.

No long onboarding. Read-only access is all we need to get started.

STEP 01

Share read-only access

Add Clearline as a viewer on your LinkedIn Campaign Manager account — no admin rights needed, revoke anytime.

STEP 02

We run the audit

Campaign data is reviewed across all 8 categories and scored against current LinkedIn B2B benchmarks for your industry.

STEP 03

Strategy session

We walk through the findings live: what's working, what's costing you, and exactly what to fix first.

STEP 04

Implement (optional)

On Audit + Optimization and Growth Partnership plans, we make the changes directly and monitor the results.

Pricing

Three ways to work together.

Every engagement starts with the audit. From there, choose how hands-on you want us to be.

Entry Point

Campaign Audit

$2,500
One-time. Delivered in 5 business days.
  • Full 8-category scored report
  • Benchmark comparison for your industry
  • 30-day action plan
  • 45-minute strategy readout call
Get started
Retainer

Growth Partnership

$2,500/mo
Ongoing. Best for $10K+/mo spend.
  • Monthly audit cycle
  • Ongoing optimization & A/B testing
  • Weekly reporting
  • Quarterly strategy session
Get started
Clearline Leads

The exact people already seeing your LinkedIn ads. Found, enriched, and ready to contact.

Most outbound lists are cold. Ours are not. We mirror your LinkedIn ad targeting parameters in Sales Navigator — pulling the same audience your campaigns are already hitting — then enrich every contact with a verified email and LinkedIn profile, and write 2–3 personalized cold messages for your industry. You get a prospect kit that's ready to send the day you receive it.

The Pitch Line

"These aren't random prospects. They're the exact people already seeing your LinkedIn ads. We find them, enrich them, and write the messages. You just hit send."

How It Works
01
Share your targeting

Send us your LinkedIn campaign targeting parameters — job titles, company size, industries, geographies.

02
We mirror it

We replicate your exact targeting in Sales Navigator — pulling the same audience segment your ads are hitting.

03
Enrich every contact

Each prospect gets a verified email, LinkedIn profile URL, company, title, and any relevant personalization signals.

04
Messages written

2–3 personalized cold messages written for your industry and ICP — ready to send the day you receive the kit.

Pricing
Starter
$1,500
One-time
100 ad-matched contacts
LinkedIn profile + verified email
2 message variants
Delivered in 5 business days
Get started
MOST POPULAR
Growth
Custom Pricing
Based on your ICP and volume
300 ad-matched contacts
LinkedIn profile + verified email
3 message variants
Industry-personalized copy
Delivered in 7 business days
Ask about pricing →
Scale
Custom Pricing
Based on your ICP and volume
600 ad-matched contacts
LinkedIn profile + verified email
Full 4-touch sequence
A/B copy variants
Monthly refresh included
Ask about pricing →
Retainer
Custom Pricing
Ongoing monthly refresh
600 fresh contacts monthly
No repeat contacts
Updated sequences each month
Priority delivery
Ask about pricing →
Already a Clearline audit client?

Bundle Clearline Leads with your audit and we match the outreach list to the exact gaps we find in your account.

Ask about bundling →
HK

Hassan Khalifa

FOUNDER, CLEARLINE

LinkedIn Ads Subject Matter Expert with over 8 years of B2B LinkedIn Ads experience.

About Clearline

We've seen every mistake Campaign Manager lets you make. Most of them are probably in your account right now.

Most LinkedIn audits come from generalist agencies reading off a checklist they found online. Clearline is different. Hassan spent years on the LinkedIn Marketing Solutions team, which means he learned Campaign Manager from the inside out, not from a certification course or a YouTube tutorial.

He knows how the tool is supposed to work. He knows what the settings actually do, which defaults quietly hurt your performance, and where budget disappears without a single alert. When we review your account, we're not guessing. We're reading it the way someone who lived inside that platform every day would.

Direct answers. No fluff. Just a clear line to better performance.

Get Started

Ready to see your number?

Book a free 30-minute intro call. We'll look at your account together and tell you what we see. No pitch, no pressure.